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A Heuristic algorithm for trust-oriented service provider selection in complex social networks

机译:复杂社交网络中面向信任的服务提供商选择的启发式算法

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摘要

In a service-oriented online social network consisting of service providers and consumers, a service consumer can search trustworthy service providers via the social network. This requires the evaluation of the trustworthiness of a service provider along a certain social trust path from the service consumer to the service provider. However, there are usually many social trust paths between participants in social networks. Thus, a challenging problem is which social trust path is the optimal one that can yield the most trustworthy evaluation result In this paper, we first present a novel complex social network structure and a new concept, Quality of Trust (QoT). We then model the optimal social trust path selection with multiple end-to-end QoT constraints as a Multi-Constrained Optimal Path (MCOP) selection problem which is NP-Complete. For solving this challenging problem, we propose an efficient heuristic algorithm, H_OSTP. The results of our experiments conducted on a large real dataset of online social networks illustrate that our proposed algorithm significantly outperforms existing approaches.
机译:在由服务提供商和消费者组成的面向服务的在线社交网络中,服务消费者可以通过社交网络搜索可信赖的服务提供商。这要求沿着从服务使用者到服务提供者的某种社会信任路径评估服务提供者的可信赖性。但是,社交网络参与者之间通常存在许多社交信任路径。因此,一个挑战性的问题是哪种社会信任路径是可以产生最值得信赖的评估结果的最佳途径。在本文中,我们首先提出一种新颖的复杂社会网络结构和一个新概念,即信任质量(QoT)。然后,我们将具有多个端到端QoT约束的最优社会信任路径选择建模为NP完全的多约束最优路径(MCOP)选择问题。为了解决这个具有挑战性的问题,我们提出了一种有效的启发式算法H_OSTP。我们在大型的在线社交网络真实数据集上进行的实验结果表明,我们提出的算法明显优于现有方法。

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